Annadel skin club
Client
Annadel is a quarterly skincare box subscription model. They create thoughtful, evidence-forward quarterly skincare boxes while building a community of people who want to feel confident, informed, and connected to their skin.
Project Overview
Concept and creation of Annadel's branding, with a focus on creating a community that loves quality skincare solutions.
Services Provided
Branding, Brand Guide, Packaging Design, Illustration, Icons
Problems Solved
Branding solution for a startup skincare company that wants to build a community within a targeted audience.
Process
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My first step in my design process is to meet with the client to discuss goals and their vision. I have them fill out a mood board to set the project's initial direction. You can see the client’s board here.
I also began a market dive, researching competitors and the target audience.
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From the research phase, I dive into design exploration. For this project, I offered my client three different routes that I developed with different primary focuses in mind. You can see the research and exploration come together here.
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Annadel wanted a brand design that connected with their audience while remaining true to the original brand concept. The final concept revisions explored color theory and typography to really help connect the dots.
Social Media & Merchandise Overview
Brand guide overview
“Working with Courtney on our branding was smooth, insightful, and set the foundation for our company. We brought in vague ideas, and she made them all come to life, while taking the time to tie each choice back to our original brand concept and consumer base. Her attention to detail in every deliverable was clear, and we appreciated her collaborative style. We left each meeting feeling understood and excited. Highly recommend Courtney if you’re looking for a designer who will make your brand their primary focus. She is talented, strategic, and balances warmth with true professionalism.”
-Alexandra & Jamel of Annadel Skin Club
Here it from them
