Sprouts Farmers Market

Created engaging and relevant content across digital and print platforms. Led design ideation and executed full campaigns from concept through final asset delivery. Designed content tailored to target audiences to enhance brand awareness and engagement.

Services
Print Design, Digital Design, Content Organization & Illustration

Display of chocolate candies and snack bags in Sprouts Farmers Market with signs promoting healthy summer feelings and urging customers to find their healthy for the summer.
Display of tropical fruits including gold kiwis, figs, yellow dragon fruit, goldenberries, and red mangoes in a grocery store with signage describing their flavors and qualities.

Sweet Heat campaign

Project Brief: Consumers are becoming more adventurous, seeking complex flavors beyond the typical ‘spicy’. Sprouts wants to enter the chat with a new flavor profile that is getting a spotlight in-store and on social media.

Project Role: Lead design creation for the Sweet Heat campaign at Sprouts to drive traffic and create excitement around new products.

Solution: Use packaging as inspiration to tie in products while focusing on bold colors, fun illustrations, and relevant typography to draw user attention.

A graphic with a green background featuring white hand-drawn illustrations of a bowl of grilled food, a carton of milk, and skewers with vegetables or meat. The text reads 'That Healthy Summer Feeling' with the words 'That' and 'Feeling' on orange tape.

healthy summer feeling campaign

Project Brief: July is the heart of summer, and that means plenty of outdoor time and family gatherings, picnics, and parties. Sprouts will be customers' destination for healthy picks, attribute-driven grilling must-haves, and fun novelty items.

Project Role: Lead design creation for the Healthy Summer Feeling campaign at Sprouts to drive traffic and create excitement around fresh and healthy summer products.

Solution: Use sketches and products that invoke a sentimental summer feeling in viewers. That feeling will create curiosity about copy and featured products, and inspire users to browse and shop.

Display inside Sprouts Farmers Market promoting healthy summer feeling with snacks like milk chocolate medley and chocolate bonbons on sale. Shelves contain various chips and snacks, with balloons and seasonal signs.
Promotional flyer from Sprouts Farmers Market featuring summer-themed food items and flavors such as potato chips, fruit ice pops, a fruit and veggie skewer platter, and a bowl of salad or dip, with green background and illustrated summer accessories.
Signboard advertising healthy summer feeling at Sprouts Farmers Market, featuring a bowl of salad, a bag of kettle-style potato chips labeled Honey BBQ flavored, and a colorful skewer with vegetables and meat.
A bright green background with a lemon slice on the right and a simple white line drawing of a jar with ice and a lemon wedge on the left. The text reads "That Hydrated as Heck Feeling," with the words "That" and "Feeling" on orange tags.
Store shelf with various hydration drinks and supplements, including energy powders and lemon-flavored products, under a sign that reads 'That Hydrated as Heck Feeling' with a lemon slice graphic.

Print Design EXAMPLES

Illustration of four stone fruits: plumcot, peacharine, very cherry plums, and apriums, with humorous descriptions and labels.
Display of stone fruits such as peaches, plums, and cherries at a grocery store. Signage shows illustrations and descriptions of different stone fruits.
A colorful infographic displaying tropical summer fruits including a gold kiwi, a fig, a yellow dragon fruit, and a goldenberry, each with descriptive text about their flavors.
Display of tropical fruits including yellow mangoes, green and red pomegranates, with signs describing the fruits' flavors.
Advertisement for Sprouts Farmers Market at Douglas Road, promoting $5 sandwiches and a next stop sign.
Green advertisement banner for Sprouts Farmers Market featuring a photo of a turkey, lettuce, and tomato sandwich on multigrain bread and text promoting sandwiches for five dollars and a next stop arrow.

Digital Design examples

⤹ Story post for California fires support

Graphic with a green background features a black silhouette map of California with the text 'Los Angeles Our hearts are with you' and a small green heart. There is additional text encouraging safety and checking local stores, with a clickable link for the California store locator.

⤹ Story post for Olipop

Advertisement for Olipop Strawberry Vanilla soda and Sprouts lightly sea salted popcorn with text highlighting their health benefits and new soda variety.

⤹ Story post for Nature’s Path

Instagram story asking about breakfast choices with a cereal box and poll options. The cereal is Heritage Flakes, an organic grain blend with wheat, oats, spelt, barley, millet, and quinoa, featuring a graphic of the cereal box on a green background.

⤹ Valentine’s Day Carousel Post

Green lettuce head with text 'Lettuce Be Together' and space for 'To' and 'From'
A greeting card with two slices of white bread each with a heart-shaped cutout. The background is green, and there is text that says, "Sprouts You're the Loaf of my life!" The card has spaces labeled "To:" and "From:" for gifting.
Valentine card with two carrots and green leaves forming a heart, featuring the text 'Sprouts, I carrot a lot about you!'. Spaces for 'To' and 'From'.
Valentine's Day card with a large heart shape made of green peas on a green background, smaller hearts of peas, and the message 'Peas Be Mine?'

⤹ Harsh weather delivery campaign. These designs also feature illustrations I drew for this campaign.

Sprouts Farmers Market advertisement for free delivery on first order over $35, highlighting cozy weather and the 'Stock Up' option.
Sprouts Farmers Market advertisement offering free delivery on first order over $35, featuring a green background with snowy designs and bold text promoting delivery service.
Sprouts Farmers Market promotional banner offering free delivery with a $35 first order and encouraging staying in on stormy weather.

⤹ Different paid media campaigns

Illustration

Illustration of a hydrating fruit spritzers with fresh mandarin, kiwi, strawberries, blueberries, coconut water, ice, and sparkling lemonade ingredients.
Artistic illustration of a hydrating fruit spritzer with fresh mandarin slices, kiwi slices, blueberries, strawberries, ice cubes, coconut water, and sparkling lemonade, labeled as a daily mocktail.
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