Sprouts Farmers Market
Digital Design
Print Design
Content Organization
Concepting
Led visual concepting and executed application across in-store print and paid media for the That Healthy Summer Feeling campaign.
The challenge was to develop a visual concept that captured the essence of summer while highlighting Sprouts' unique position as a health-focused brand. The goal was to create an eye-catching and memorable visual that evoked the feeling of summer, communicated a fresh and healthy lifestyle, and set Sprouts apart from traditional retailers. Below are examples of how I brought this concept to life across various touchpoints.
⤹ Final Proof
⤹ In Store
⤹ Final Proof
⤹ In Store
⤹ Final Proof
⤹ In Store
Print Collateral
Some in-store signage and other print collateral!
⤹ Final Proof
⤹ In Store
⤹ Final Proof
⤹ In Store
⤹ Final Proof
⤹ At Metro Station
Owned Social Posts
Examples of owned social posts for Instagram stories
⤹ Daily Mocktail Post
The illustration was initially hand-drawn and then transferred into procreate for final color.
⤹ On Sprouts Instagram page
⤹ Story post for California fires support
⤹ Story post for Olipop
⤹ Story post for Nature’s Path
⤹ Valentine’s Day Carousel Post
⤹ Bulk Carousel Post
Paid Display Ads
Examples of paid display ads
⤹ These designs also feature illustrations I drew for this campaign.
Paid Social Ads
Examples of paid social ads
