Health Haven

Project Process

Health Haven wanted to be able to provide different health related services to their audience. Because the services provided different routes for a user, I wanted to focus on keeping the navigation and page structure as simple as possible.

The services:

• Health Coaching: Health Coaching provides guidance towards a better diet and exercise plan that is created for your specific goals. Our CTA is for a free consultation for this service, with this the user gets a free 50 minute consultation to get to know their health coach (Riley) and while she gets aquatinted with their goals and takes a dive into who they want to be. From there, a monthly health coaching subscription would be offered to the user.

• Hair Analysis: Riley also wanted to provide an option for hair analysis, which can help provide an in depth look into someones health.

• Recipes: She also wanted to create a section for free and simple online recipes for her users to come back to.

With all of these different services in mind, we sat down and discussed what the easiest route would be for someone to sign up for a free consultation.

Online sign up forms and, well - more forms

Because of the unique nature of this service, Health Haven requires a bit of information from the user to get started to make the most of the initial consultation. The original flow included a long intake form from the user while signing up for the free consultation. After taking a in depth look of what that process would look like for a user, I aided to create an efficient and time saving user experience.

• Breaking apart the form: Instead of having a long intake form that a user has to fill out before the free consultation, I worked with Health Haven to create a new list of questions that would be beneficial to the free consultation. We believed that this would give some insight to the type of experience they would receive and also help with not feeling as much pressure to fill out a long intake from.

• Scheduling service: the best way to engage a user is to give them a simple way to be in charge. After doing research and collaborating with the Health Haven team, we decided to set up a scheduling service on the site that would allow users to pick days and times for their consultation.