Desert Lab Studio

  • Visual Design

  • Illustrations

Project Goal

Establish brand and logo for new marketing business.

Client Requests

  • Logo Design

  • Brand Design

  • Custom Illustrations

Key Design Features

Logo:

  • Relatable, helpful and trustworthy theme

  • “All encompassing company”

Brand:

  • Welcoming and trustworthy color scheme

  • Bold, modern and timeless typography

Illustrations:

  • Portray customer being helped by team

  • Showcase multiple areas of expertise

Logo

⤹ Finals

⤹ Color Palette

⤹ Typography

Brand Guide

Illustrations

⤹ Sketches

⤹ Finals

⤹ Additional