LaborForce Pro

Client Requests

• Explanation of features and benefits

• Drive users to a free demo

• Sale the product to potential customers

• Make the product standout from the competition

• Web Design

• Logo and Brand Design

• Custom Illustrations

• Product Design

Key Design Features

Logo/Brand:

• Fresh, friendly and vibrant theme

• Color scheme that stands out compared to competition

• Custom illustrations

Website:

• Simple fixed navigation

• CTA emphasizing free demo

• Breaking larges amount of info with sectioning, photos and illustrative elements

• How It Works dedicated page

• Testimonials

• FAQ

Product:

• Simple fixed navigation, collapsible

• Easy to read tables and control boxes

• Hover effects over icons to train users

• Fixed navigation over data table for easy accessibility

• Distinguished search boxes over individual data

• Easier page control

Mock Phase

This was a huge project with multiple phases and moving parts, it required a lot of collaboration with the various teams and rounds of revisions.

Logo/Brand:

LaborForce Pro wanted a rebrand of their existing solution. In a field with a few relevant competitors, all seemed to have outdated and similar brands. I wanted LaborForce Pro to stand out significantly in comparison with something modern, fun and relatable.

Website:

A lot of the brand work was discovered during this phase since I was working on the Logo/Brand project simultaneously. I did a lot of sectioning, tile, card and illustrative ideation during this phase.

Product:

Took an existing, confusing and extremely outdated solution and provided updated UI/UX. This was my first ever product design!